WKRP Calls Up for Auction Through April

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For the first time in years, the iconic WKRP call letters are up for grabs - and a North Carolina nonprofit is hoping a broadcaster in Cincinnati might "bring WKRP home," according to an article by Cincinnati TV/media reporter John Kiesewetter.

WKRP in Cincinnati, the cult-favorite comedy that aired on CBS from 1978 to 1982, made the fictional struggling rock station a pop culture staple. Now, Raleigh, NC-based low-power outlet WKRP-LPFM (101.9) is auctioning the real-world call sign to eligible AM, full-power FM or commercial TV operators east of the Mississippi River.

"I would like nothing better than to see a Cincinnati-licensed commercial radio or television station participate in our process and 'bring WKRP home,'" said D.P. McIntire, General Manager of the 100-watt station and Executive Director of Oak City Media Inc., the 501(c)(3) nonprofit that owns it.