http://www.radioandrecords.com/RRWebsit ... ntID=48581
It's always better having competition in ratings. If nothing else it helps keep them honest. I do wish the services would get more serious about doing away with diaries in the smaller markets.
Arbitron Under Siege? Nielsen's new small-market ratings
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Force Commander
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Arbitron Under Siege? Nielsen's new small-market ratings
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."
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Mike
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Re: Arbitron Under Siege? Nielsen's new small-market ratings
I've always thought that Arbitron, intentionally or not, end up being biased for their subscribers in the small markets. Did WTCR REALLY ever have a 35+ share of this market? Funny how things evened out quickly after Commodore bought Adventure (this was pre CrapStar/Cheap Channel) and WKEE-FM was also a subscriber.
"Show me just what Muhammad brought that was new and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached"
-Manuel II Palaiologos Byzantine Emperor (1391-1425)
-Manuel II Palaiologos Byzantine Emperor (1391-1425)
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Force Commander
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Re: Arbitron Under Siege? Nielsen's new small-market ratings
Check this out:
Arbitron Gains Ahead Of 1Q Results, Word On Clear Channel Deal
http://online.wsj.com/article/BT-CO-200 ... 11407.html
Arbitron Gains Ahead Of 1Q Results, Word On Clear Channel Deal
http://online.wsj.com/article/BT-CO-200 ... 11407.html
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."