Well, Radio works here.

[genlock]

Andry Rajoelina, the man at the centre of Madagascar's political turmoil, is a former DJ whose slick campaigning style propelled him to one of the most influential political offices on the Indian Ocean island.

The young Andry Rajoelina has the air of pop star about him

He is nicknamed "TGV", after the high-speed TGV rail service in France, because of his rapid-fire personality.

The initials are also the acronym for the movement he leads - Tanora malaGasy Vonona (Young Malagasies Determined).

The baby-faced 34-year-old burst onto Madagascar's political scene in December 2007 to stand for mayor in the capital, Antananarivo.

He had, it seemed, come from nowhere. But for many this was part of his appeal.

Mr Rajoelina's message was upbeat and youthful - a call for young Malagasy to seize the day.

His campaign was energetic and brash, featuring pumping music and trendy T-shirts emblazoned with his face.

There was a whiff of the pop star about him.

Tuned in

It did not seem likely, at first, that this young businessman - who had made his money through advertising hoardings around the capital - could possibly win against the might of the candidate backed by the president.

But almost imperceptibly his profile grew.

Opposition leader Andy Rajoelina (L) and President Marc Ravalomanana
This is no clash of policies; it is a clash of personalities

His radio station, Viva, became the most popular in the capital.

Its distinctive jingle was heard everywhere and people found themselves humming along despite themselves.