Hurricane Sandy and the subsequent snow storm that swept the Northeast last month caused significant disruption in data collection for November sweeps. As a result, Nielsen has not yet issued audience numbers for 37 television markets.
Nielsen’s Measurement Science department has been conducting validation tests "to determine whether each market had sufficient diary sample and proper representation of sub-geographies within the market."
Nine markets remain on hold.
Hartford & New Haven (Market #30)
Greensboro-H.Point-W.Salem (Market #46)
Providence-New Bedford (Market #53)
Charleston-Huntington (Market #65)
Roanoke-Lynchburg (Market #68)
Youngstown (Market #110)
Wilmington (Market #132)
Bluefield-Beckley-Oak Hill (Market #156)
Parkersburg (Market #193)
Over the weekend, 28 markets were shown to have proper sample distribution across all four weeks of the November book, and Nielsen says the results for these markets will be released soon.
Raleigh-Durham (Market #24)
Columbus, OH (Market #32)
Harrisburg-Lncstr-Leb-York (Market #43)
Norfolk-Portsmith (Market #44)
Buffalo (Market #52)
Wilkes-Barre-Scranton (Market #54)
Richmond-Petersburg (Market #57)
Albany (Market #58)
Rochester (Market #78)
Portland-Auburn (Market #80)
Syracuse (Market #84)
Burlington-Plattsburgh (Market #97)
Greenville-N.Bern (Market #100)
Johnstown-Altoona (Market #102) Springfield-Holyoke (Market #114)
Salisbury (Market #144)
Erie (Market #146)
Bangor (Market #155)
Binghamton (Market #157)
Wheeling-Steubenville (Market #158)
Clarksburg-Weston (Market #170)
Utica (Market #172)
Elmira (Market #174)
Watertown (Market #177)
Harrisonburg (Market #178)
Charlottesville (Market #183)
Zanesville (Market #203)
Presque Isle (Market #205)
Nielsen has excluded New York, the nation's largest media market, from the November 2012 survey. And numbers for Philadelphia (Market #4), Boston (Market #7), Cleveland (Market #18), and Baltimore (Market #27) were also significantly affected.
Sandy Affects Nielsen Ratings In WV
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Sandy Affects Nielsen Ratings In WV
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