'Big Surprise' coming on B97.1??

EZ103.3FM · Post by **EZ103.3FM** » Fri Nov 04, 2011 8:52 am

Woody (Mark Wood) mentioned several times this morning that a big surprise was coming to B97.1 Monday morning. The only clue he gave was that listeners 'would notice right away' what the change is.

Anyone know?

My first guess is a format change. Would they move 800AM's talk to FM?

Lee · Post by **Lee** » Fri Nov 04, 2011 9:13 am

My first guess would be that they would announce no more layoffs for that week...

Big Media · Post by **Big Media** » Fri Nov 04, 2011 10:47 am

Starting a Tejano format.

Or something with Ryan Seacrest.

Mr. Jones · Post by **Mr. Jones** » Fri Nov 04, 2011 10:53 am

Let's see... beating Magic to the Christmas punch?

EZ103.3FM · Post by **EZ103.3FM** » Fri Nov 04, 2011 1:46 pm

Mr. Jones wrote:Let's see... beating Magic to the Christmas punch?

That's probebly it. I never thought of that. My birthday is Nov. 15 and I NEVER think about Christmas until after it's over.

Tom Taggart · Post by **Tom Taggart** » Fri Nov 04, 2011 5:26 pm

I would concur on the probability of moving the talk to the FM. More likely, they are just going to one of the prime choice formats.

Mr. Jones · Post by **Mr. Jones** » Fri Nov 04, 2011 10:23 pm

Tom Taggart wrote:I would concur on the probability of moving the talk to the FM. More likely, they are just going to one of the prime choice formats.

Maybe, but why would you have the PD of the station about to flip, announce that he's likely out the door?

Wouldn't Señor Rotten be a better vessel for that sort of announcement?

lastone · Post by **lastone** » Sat Nov 05, 2011 3:50 pm

It's Christmas Music !!

I'm already hearing complaints from people at work.

Sad

By the way....Happy Easter !!

Informer · Post by **Informer** » Sun Nov 06, 2011 7:14 pm

Have lost me until December 26!!!

EZ103.3FM · Post by **EZ103.3FM** » Mon Nov 07, 2011 9:01 am

Magic 97.9 has flipped also. We were driving last evening and heard some Christmas tune...and then heard Michael Buble Christmas music on the way to work this morning.

No word when the International Christmas Music Association will be in town to give B97.1 their trophy for being first in the market this year.

cgarison · Post by **cgarison** » Wed Nov 09, 2011 10:05 pm

Informer wrote:Have lost me until December 26!!!

If they are lucky, you will return December 26th. There is a percent chance that you won't come back. I found 3 alternatives to fill the void of not having Adult Contemporary on WBEB-FM last year.

Oh well. Blow up your format and lose a listener or two.

That is real smart.

Buzz · Post by **Buzz** » Thu Nov 17, 2011 11:21 am

The satellite decision is getting closer and closer around here.

Lester · Post by **Lester** » Thu Nov 17, 2011 1:45 pm

Clear Channel has a history of format flipping stations after a Christmas format. So losing their current demo might not be such a big deal to them.

genlock · Post by **genlock** » Thu Nov 17, 2011 2:21 pm

New program director, Terry Byte. Works cheap.

lastone · Post by **lastone** » Fri Nov 18, 2011 11:57 am

I'm sorry, I just don't "get it".

Do advertisers want this? If so we need to buy elsewhere and complain loudly to them !!

So what's next? All religious songs from March 1st to Easter? (Naw, probably Peter Cotton Tail over and over)

Lester · Post by **Lester** » Fri Nov 18, 2011 8:56 pm

lastone wrote:Do advertisers want this? If so we need to buy elsewhere and complain loudly to them !!

Yes. So do many stores. This station will end up being the station you're most likely to hear while out and about doing your Christmas shopping. They do very well, if they have a good sales team, and if your "real" format is mainstream enough some of those businesses/listeners/clients will keep you around after 12/26.

Grouse about it all you want... many do, and I used to be one of them, but it sells... if you're willing to take the post Holiday risk with your format.

Informer · Post by **Informer** » Fri Nov 18, 2011 9:59 pm

How many stores use broadcast radio? Most have a satellite feed these days...and what about a customer hearing a competitor's ad during commercial breaks!!!

Dave Allen · Post by **Dave Allen** » Sat Nov 19, 2011 5:59 am

So what do you think they're going to do if they hear an ad from the competition...run like hell out of Kroger because Foodland has tampons cheaper?

lastone · Post by **lastone** » Sat Nov 19, 2011 11:47 am

daveinthemorning wrote:So what do you think they're going to do if they hear an ad from the competition...run like hell out of Kroger because Foodland has tampons cheaper?

Kroger uses musak....no chance of that. Foodfair was using sirus but I heard an in store cm, so they may have a service (or perhaps an inserter).

If it works, it works. So why not start a new 'class' of station and make them 'holliday only'. Internet radio OTA so to speak. Clearly long term listeners (the few still here) are not important anymore.

genlock · Post by **genlock** » Sat Nov 19, 2011 12:06 pm

daveinthemorning wrote:So what do you think they're going to do if they hear an ad from the competition...run like hell out of Kroger because Foodland has tampons cheaper?

How much cheaper did you get them for?

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