Metrosexuals, take note: The party's over.

[CoolBreeze]

The man's man is back. And he's had enough of unisex salons, simpering emo music and the emasculating kryptonite of the Oprahsphere.

Or so say a spate of ads, books and websites that hail the emergence of the retrosexual, whose attitude and style hearken back to the strong, silent type of the '50s and early '60s.

The retrosexual keeps things simple. He does not own more hair and skin care products than his wife or girlfriend. He does not "accessorize."

Think Don Draper, the dapper, jut-jawed executive played by Jon Hamm in the AMC series "Mad Men." He may be a philanderer, but you won't find a pink shirt in his wardrobe. Like the dark hero characters of ex-spy Michael Westen in "Burn Notice" and U.S. Marshal Raylon Givens in "Justified," "Mad Men" presents alpha males who live unapologetically by their own code.

Draper embodies the same manly values outlined in Dave Besley's 2008 book, "The Retrosexual Manual: How to Be A Real Man" (Prion; $24.95). Draper deals with crises head on. He possesses resilience, a virtue that was the subject of a recent multipart dissertation on www.artofmanliness.com.

This "menaissance," as one blogger called it, is old wine in a new bottle, says Gordon Coonfield, associate professor of communications at Villanova University.

A number of men's products have also capitalized on the trend. "Smell Like a Man, Man!" says a buff, shirtless dude on an Old Spice body wash commercial. And a Miller beer commercial features a model-pretty female bartender who puts down a male customer for carrying a purse.

http://www.pittsburghlive.com/x/pittsbu ... 82185.html

[AmpedNow]

Does this mean the Queer Eye guys are all in for an ass whoopin'?