12+ Arbitron Ratings

[baloneysux]

#185 Charleston, WV
Spring '09 ARBITRON Quarterly Report 12+ Mon-Sun, 6a-12mid

Spr 09
WQBE-FM Country Bristol 16.9
WVSR-FM Top 40/M Bristol 11.4
WVAF-FM AC West Virginia 8.8
WKWS-FM Country West Virginia 7.4
WCHS-AM N/T West Virginia 6.3
WRVZ-FM Top 40/R West Virginia 5.9
WKLC-FM Rock LM Communications 4.4
WMXE-FM Classic Hits LM Communications 4.4
WKAZ-FM Adult Hits West Virginia 4.0
WZJO-FM Alternative Bristol 2.9
WVTS-AM Talk Bristol 1.8
WXBW-FM Adult Hits Connoisseur 1.8
WEMM-FM Religious Mortenson 1.5
WDBS-FM Country Summit 1.1
WJYP-AM Gospel LM Communications 1.1
WKAZ-AM Oldies West Virginia 1.1
WAMX-FM Active Rock Clear Channel 0.7
WKEE-FM Top 40/M Clear Channel 0.7


They took me off WKEE and this is what happens.
#160 Huntington-Ashland, WV

Spring '09 ARBITRON Quarterly Report 12+ Mon-Sun, 6a-12mid
Spr 09
WTCR-FM Country Clear Channel 10.0
WDGG-FM Country 5th Avenue 9.7
WKEE-FM Top 40/M Clear Channel 9.7
WBVB-FM Oldies Clear Channel 6.8
WMGA-FM AC Connoisseur 5.5
WAMX-FM Active Rock Clear Channel 4.2
WCMI-FM Rock 5th Avenue 4.2
WEMM-FM Religious Mortenson 4.2
WVHU-AM Talk Clear Channel 3.5
WKLC-FM Rock LM Communications 2.9
WXBW-FM Adult Hits Connoisseur 2.9
WBKS-FM Top 40/R Clear Channel 2.6
WPAY-FM Country Braden 2.3
WUGO-FM AC Carter County 1.9
WLGC-FM Country Hometown 1.6
WCHS-AM N/T West Virginia 0.6
WQBE-FM Country Bristol 0.6
WRVC-AM Sports 5th Avenue 0.6
WRWB-AM Gospel Mortenson 0.6

[genlock]

WRVC is tied with Mortensen's 1470 and out of market wchs.

[Cameron]

It's had the same format for another 10 minutes. I smell format-change!

[AmpedNow]

Wonder how much better WCHS would do if they moved to FM...either as a total or partial simulcast.

KAZ has been lagging since the JACK mistake.

Maybe it's time.

[Brian G.]

Parkersburg-Marietta

Station Format Owner Fall 07 Spr 08 Fall 08 Spr 09
WGGE-FM Country Burbach 13.6 14.0 11.9 12.9
WNUS-FM Country Clear Channel 12.2 13.3 11.9 11.6
WHBR-FM Rock Burbach 9.5 8.7 9.3 8.2
WRVB-FM Top 40/M Clear Channel 7.5 8.0 7.9 8.2
WXIL-FM Top 40/M Burbach 5.4 6.0 6.0 8.2
WDMX-FM Oldies Clear Channel 7.5 6.7 7.3 6.1
WRZZ-FM Classic Rock Burbach 4.8 5.3 6.0 6.1
WVVV-FM AC Bennco 5.4 5.3 5.3 5.4
WLTP-AM N/T Clear Channel 4.1 4.0 4.0 4.8
WADC-AM Adult Standards Burbach 2.7 2.0 1.3 2.0
WRRR-FM AC Seven Ranges 1.4 1.3 2.0 2.0
WHNK-AM Classic Country Clear Channel 2.0 1.3 1.3 1.4
WJAW-FM Sports JAWCO 3.4 2.0 1.3 1.4
WMOA-AM AC JAWCO 0.7 1.3 0.7 0.7
WVNT-AM Talk Burbach 0.7 0.7 0.7 0.7
WWVA-AM Talk Clear Channel -- -- 0.7 0.7

[Hoosier Daddy]

Wonder how much better WCHS would do if they moved to FM...either as a total or partial simulcast.
KAZ has been lagging since the JACK mistake.
Maybe it's time.

WCHS-AM to 98.7 FM, an idea whose time has come.
107.3 becomes "Hot Hits 107 ... The Beat of Charleston", going head to head with Electric 102.
Jazz up the playlist (and the audio processing) on 680 AM for Oldies from 1962-1975ish.
Smokin' Combination.

My invoice for consulting fees will be in the mail.

[AmpedNow]

Wonder how much better WCHS would do if they moved to FM...either as a total or partial simulcast.
KAZ has been lagging since the JACK mistake.
Maybe it's time.

WCHS-AM to 98.7 FM, an idea whose time has come.
107.3 becomes "Hot Hits 107 ... The Beat of Charleston", going head to head with Electric 102.
Jazz up the playlist (and the audio processing) on 680 AM for Oldies from 1962-1975ish.
Smokin' Combination.

My invoice for consulting fees will be in the mail.

IMO, a "CHS-FM" on 107.3 would be a better biller than urban. And it would certainly do better than a 4 share.

If they didn't simulcast, imagine the monster talk lineup they could put together... 950 would be toast.

[Hoosier Daddy]

I thought moving RVZ to 107.3 would give Electric some real head-to-head competition.
RVZ does pretty good with 600 watts directional right now.
Moving WCHS to 98.7 would cover the core market, plus you have the powerhouse AM signal.
But ... I think either proposal would have merit.

Wasn't WV Radio Corporation an early adopter of IBOC?
If so, why isn't WCHS already on V-100's HD channel and KAZ-AM on KAZ-FM's (or Kicks 96's) HD channel?
Then promote the hell out of this, since you already spent all that money for IBOC equipment.

It's no freakin' wonder IBOC is a failure. No one uses it, and no one knows it's there.

[Hoosier Daddy]

... 950 would be toast.

950 has been toast since Charlie Cooper left in the late 70s.

[ashton]

Congrats, Bristol. Electric sounded great last time I was in town. I'm glad to see it's paying off.

[cgarison]

It does not amaze me to see WKEE in the third spot due to the fact it sounded better than it ever has and obviously that is not what the listeners of the tri-state want. But what would I know? I am (pretty much) a Philadelphian.

[jag]

Does anybody have any numbers for the Morgantown Metro area? No disrespect, folks, but when I travel through there, it strikes me as a bit of...well, I don't want to sound harsh, because I'm sure a lot of fine people are putting a lot of hard work into the efforts...but it sounds a bit "same-y." The so-called classic rockers seem to play the same, tired, anthemic AC-DC/LedZep/Rush cliches. The sing-through-yer-nose stations...well, 'nuff said. The flavor-of-the-week stations seem to be more concerned with everything but the music...cutesy liners and bumpers and a flurry of formatic furbelows. They all seem to be trying so hard to get noticed, but they're giving us no real reason to notice them. The distinctions are a bit blurred.

Be that as it may, any numbers to report?

[Hoosier Daddy]

...but it sounds a bit "same-y." The so-called classic rockers seem to play the same, tired, anthemic AC-DC/LedZep/Rush cliches. The sing-through-yer-nose stations...well, 'nuff said. The flavor-of-the-week stations seem to be more concerned with everything but the music...cutesy liners and bumpers and a flurry of formatic furbelows. They all seem to be trying so hard to get noticed, but they're giving us no real reason to notice them. The distinctions are a bit blurred.

This is radio everywhere, dude.
The format CONsultants tell us its what we all wanted.

[Ace Purple]

How has WXBW (Bob FM) done in the 25-54 demo?

[baloneysux]

How has WXBW (Bob FM) done in the 25-54 demo?

How did the Romans treat Jesus?


Below a 3.5 but above a 3.3.

[Bob Campbell]

Does that mean they kicked ass or got their ass kicked?

[Mike]

Nice to see WCMI-FM around again in the ratings, and pretty much where it was back in the 90's when it was the first Classic Rock station in the Huntington-Ashland area.

Hint: Go classic rock, dump the emo whiner rock bullshit that doesn't sell and that no one wants to listen to. Everyone has handed it to yo

WRVC 930 would get better ratings if they ran all 80's like WLGC 1520 than the bullshit ran there now. Why would anyone want to listen to Morgantown Talkline, Queen Dean, who is more boring than NPR, followed by a lib talker who hasn't pulled a 1.0 in this market ever, followed by 2 hours of excuses for Mark Snyder. You could put me back on that station and I could get better ratings than anything on there. I'm serious.

[Cameron]

Your first official tasks should be to take the 1-year-old article about Cody Slate off the front-page of the website.

(Then you could update the program-schedule so it doesn't reflect all-ESPN programming).


Get to work, Blair.

[RADIOHEAD 1]

I guess Kindred had to layoff their web person to cut costs so they could keep the sky box at the Joan...

[Big Media]

I guess Kindred had to layoff their web person to cut costs so they could keep the sky box at the Joan...

I would rather have a sky box than a web site, too. Good investment, IMO.