The official national radio pain report.
http://news.radio-online.com/cgi-bin/$r ... _id=b11402
Q4 Radio Revenues Down 11% to $4.6B, Off-Air Up 1%
Moderators: Hoosier Daddy, The People's DJ, Arp2
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Force Commander
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Q4 Radio Revenues Down 11% to $4.6B, Off-Air Up 1%
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."
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AmpedNow
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Re: Q4 Radio Revenues Down 11% to $4.6B, Off-Air Up 1%
Yep.Continuing the 2007 trend, Off-Air advertising paced well ahead of total radio spending. According to Haley, "Radio's stepped up efforts to follow advertiser trends to emerging media channels paid off in 2008. Radio operators' commitment to growing Off-Air business opportunities netted a 7% increase in this platform for the year, despite a relatively small gain in Q4. This area will remain a focus as radio rises to meet the challenges of 2009."