CBS RADIO LAUNCHES NEXT GENERATION VIDEO PLATFORM AVAILABLE TO ALL OF ITS 140 STATIONS
Uses Digital Capabilities To Further Evolve Into Visual Medium
CBS RADIO, a division of CBS Corporation comprised of 140 major market radio stations, announced today a strategy designed to augment its current delivery methods providing all of its stations with the capability to fully develop into a video medium in addition to its audio content side of the business.
Debuting on the websites of four of the company’s New York stations (http://www.fresh1027.com, http://www.wcbs880.com, http://www.923krock.com and http://www.wfan.com), the launch of CBS RADIO’s new video platform presents the stations with the technology and guidance to create individual and personalized branded video players, which will allow them to feature station content, syndicate videos both internally and externally, share and distribute videos to multiple destinations and embed video clips to share with others via social networking sites.
The game changes once again...