By Carey Gillam
KANSAS CITY, Missouri (Reuters) - A Missouri car dealer said on Thursday sales have soared at his auto and truck business since launching a promotion this week that promises buyers a free handgun or a $250 gas card with every purchase.
Max Motors, a small Butler, Missouri dealership that has as its logo a grimacing cowboy wielding a pistol, has sold more than 30 cars and trucks in the last three days, far more than its normal volume. And owner Mark Muller credits his decision to start offering buyers their choice of a $250 gas card or a $250 credit at a gun shop.
"This thing has taken off. Sales have quadrupled," said Muller. The store sells both used and new vehicles including General Motors and Ford products.
Every buyer so far "except one guy from Canada and one old guy" has elected to take the gun, Muller said. Muller recommends his customers select a Kel-Tec .380 pistol.
"It's a nice little handgun that fits in your pocket," he said.
Muller said the promotion was inspired by Illinois Sen. Barack
Brilliant Marketing
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- genlock
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Brilliant Marketing
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- Big Media
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Re: Brilliant Marketing
Only in America.
BTW, Chrysler is selling 3 years worth of gas for $2.99/gal if you lease a new car. That's a bargain. Soon, it will be like getting a free car.
BTW, Chrysler is selling 3 years worth of gas for $2.99/gal if you lease a new car. That's a bargain. Soon, it will be like getting a free car.
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Re: Brilliant Marketing
Every time I see that offer, I wonder if Chrysler has signed its own death certificate.Big Media wrote:Only in America.
BTW, Chrysler is selling 3 years worth of gas for $2.99/gal if you lease a new car. That's a bargain. Soon, it will be like getting a free car.
Apart from the gas price quicksand, while Chrysler's trucks and SUVs hold up, their cars are crap. Check resale values for an '01 Intrepid vs '01 Taurus and '01 Impala. Pretty much a 1:2:3 ratio, and for good reason.
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Dave Allen
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But you're STILL getting a Chrysler, and that can't be good.
Titties and beer...thank God almighty for titties and beer!
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Re: Brilliant Marketing
Agreed. The $3 gas will outlast the Chrysler. Unless its a Jeep.daveinthemorning wrote:But you're STILL getting a Chrysler, and that can't be good.
- genlock
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Re: Brilliant Marketing
Chrysler products have. in my opinion, breaking systems that are poorly designed and wear quickly.
I would not buy another Chrysler product.
I would not buy another Chrysler product.
"Everyone Should be aware that you're just a screen grab away from infamy."