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Report: Primosphere wants Sirius-XM spectrum; Forecasts 30 music channels
Primosphere was profiled recently on Radio & Records about their latest attempts to get back into the industry as part of the Sirius and XM a-merger-made-in-the-heavens-approved-in-washington Mar-24-2008 merger.
Partners Cliff Burnstein and Peter Mensch, who also operate Q Prime in New York, told R&R that they want the FCC to live up to the original rules and have at least two different license holders. And they want to be one of them.
The company was one of the original SDARS bidders alongside Digital Satellite Broadcasting Service, CD Radio and American Mobile Satellite Radio Siriusly-Speaking May-07 Service. Each paid the government $70,000 for two "satellite slots," recalls Burnstein. But while CD Radio and American Satellite, which became Sirius Satellite Radio Inc. and XM Satellite Radio Holdings Inc., ultimately won the spectrum, Primosphere never had its original $140,000 deposit returned, according to Burnstein.
..."We have a legal standing even if it is by a thread," he said, adding that Primosphere doesn't need funding and could be up and running with newly built studio space within six months. However, Primosphere would need the merged entity lease some technology for uplink and downlink capability for its programming to satellite receivers.
Primosphere's programming would be advertising-based and would offer about 30 channels of mostly music programming, forecasts Burnstein. He says Primosphere's "will come at this from a music and programming perspective."
