Attention PDs and MDs..

Schaffer · Post by **Schaffer** » Tue Apr 01, 2008 5:02 pm

For as long as 70's Classic Rock has been around, does that happen with it as well, and we'll no longer hear the 'classic' cuts?

Good point. You may have noticed the sixties are all but gone on CRs everywhere, this was not the case ten years ago. Only the monster cuts from the late sixties remain, and they don't play that often. It's a very slow process, but it's happening with the seventies as well. Classic Rock is what we tell the listener it is. Sure, some will call and tell you GNR is not CR, and never will be, but that won't stop me for one second. You have to grow young, not old, but you can't do it in a way that is so drastic that it sends them packing.

fearpeddler · Post by **fearpeddler** » Tue Apr 01, 2008 5:15 pm

I just dont buy that "people will stop listenin argument" far as i know there are only 4 stations that are labeled purely as rock, that being wamx, klc, the planet and zcock... theres nobody to flip over too, if people wanna hear rock those are all the choices they have, and depending on where you live you're busted down to 2 ... dont mask fear of tryin something different with cop outs like "people are always callin" cause i bet if you took the time to listen to the callers, they're probably the same people that call every damn day.. people always ask for the smae ol same ol cause thats all they think you guys will play....

Schaffer · Post by **Schaffer** » Tue Apr 01, 2008 5:49 pm

Who said anything about listening to callers?

Schaffer · Post by **Schaffer** » Tue Apr 01, 2008 5:57 pm

dont mask fear of tryin something different with cop outs like "people are always callin" cause i bet if you took the time to listen to the callers, they're probably the same people that call every damn day.. people always ask for the smae ol same ol cause thats all they think you guys will play....

Not even close. These are the same kind of arguments I have to have with cub scout dads when they bring the kids in for a station tour. If you don't get it, it's not worth going through it again. If all my competition did it your way, I could kick back and light my smokes with the bumper stickers of failed rock stations.

Kitesgot · Post by **Kitesgot** » Tue Apr 01, 2008 7:54 pm

If I would've presented this question correctly in the first place, maybe it wouldn't have even become an argument.

I just remember late 50's and 60's doo-wap stuff. It seemed to have legs. Even did well for quite some time, and this was in the late '70's and early '80's.

Well, my POINT was that since THAT format is no longer popular (except in a niche format market) aren't we quickly reaching the time when "classic-rock's'" audience begins to severely weaken and die off as well?--------just like the doo-wap days?

Rock · Post by **Rock** » Tue Apr 01, 2008 10:23 pm

No, you phrased everything properly enough. It's 'THE' argument about CR...it's smart to have this back-and-forth occasionally. It makes programmers justify, really justify, the way they program their craft. It keeps everyone on their toes, makes us question what we're doing, justify our position, and hopefully grab a hair of a different perspective from the other side.

In other words, it's what this board does best. Carry on. This is wonderful and entertaining.

Big Media · Post by **Big Media** » Tue Apr 01, 2008 10:49 pm

Now we've just gone way off topic here. This thread is about Nickelback and Rockstar and how remarkable it is that I hear this song (at least the first three notes) two or three times daily on WKEE, WVSR, and WKLC.

Why? I still don't get it.

It is senseless for a 3 year old song that NOBODY likes to continuously be played on stations who are supposed to be on the cutting edge of their respective formats.

Anyhoo, carry on.

Clay JD Walker · Post by **Clay JD Walker** » Wed Apr 02, 2008 6:11 am

It is senseless for a 3 year old song that NOBODY likes to continuously be played on stations who are supposed to be on the cutting edge of their respective formats.

I haven't seen any call out from up there, but, I'm sure it's a very high testing song, since you hear it all over the place...Come on, a whole bunch of people have gotta like the record...there isn't some sort of nationwide Nickelback consipiracy going on here....

Creed, on the other hand, is another story.

But I'm going with 'high tester'...just like Tim McGraw's Last Dollar...ugh...people love them dang kids singin' at the end!

herdgirl72 · Post by **herdgirl72** » Wed Apr 02, 2008 8:21 am

GAWD I HATE that Tim McGraw Last Dollar song!!!

It gets stuck in your head!!!

1 2 3 like a bird I AAAAAACCCCCKKKKK!!!!

Big Media · Post by **Big Media** » Wed Apr 02, 2008 9:58 am

Clay JD Walker wrote:Creed, on the other hand, is another story.

Schaffer · Post by **Schaffer** » Wed Apr 02, 2008 1:24 pm

'THE' argument about CR...it's smart to have this back-and-forth occasionally. It makes programmers justify, really justify, the way they program their craft. It keeps everyone on their toes, makes us question what we're doing, justify our position, and hopefully grab a hair of a different perspective from the other side.

Exactly

jag · Post by **jag** » Wed Apr 02, 2008 2:18 pm

A playlist of 4,000 tunes?!

Hmmm...Is this a belated April Fool's joke?

fearpeddler · Post by **fearpeddler** » Wed Apr 02, 2008 2:23 pm

i'm not saying actually listen to what they're asking, i'm saying look at the caller id or sumthing, wehre i work we have the SAME people calling in almost everyday. If you base alot of the playlist from whats normally requested you'll end up with a pile of ac/dc (which theres nuthin wrong with that every now and then) or in worse cases, horrible nickleback and creed songs managing to stay on the radio long past their time....

Dave Loudin · Post by **Dave Loudin** » Wed Apr 02, 2008 3:21 pm

I have one word for burnout... "Elvira."

We spent three days in the Blacksburg area last week. In times past, I would have punched up WROV first and then have skipped around. This time, I stayed locked on WBRW (who did play Nickelback). As I've not spent a lot of time with rock radio lately, I can't say what they were doing in particular that kept me happy. All I know is DC101 and WRXL don't reel me in these days.

Kitesgot · Post by **Kitesgot** » Wed Apr 02, 2008 3:48 pm

4,000 songs?

In some kind of rotation?

I don't see how that could work either.

I mean-----even XM or Sirius takes up 20 channels to get a 4,000 song play-list.

ashton · Post by **ashton** » Wed Apr 02, 2008 6:03 pm

Big Media wrote:

That self-loathing bastard.

Boss 97 · Post by **Boss 97** » Wed Apr 02, 2008 6:29 pm

Kitesgot ponders

4,000 songs?

In some kind of rotation?

The library is around 4,000 songs
from that 2,345 are available for airplay,
from that 1,457 are in a rotation.
The most requested songs are rotated more often,
the deeper cuts and new releases are added in
to keep it fresher.

Give it a listen, most comments from listeners reflect
the variety as being a great reason to listen to 105-KQV.

Dave Allen · Post by **Dave Allen** » Wed Apr 02, 2008 7:06 pm

I actually liked the Nickelback song. Sorry. Jay, go and "dude" me now. 'Course, I like Kid Rock, too.

fearpeddler · Post by **fearpeddler** » Wed Apr 02, 2008 7:07 pm

daveinthemorning wrote:I actually liked the Nickelback song. 'Course, I like Kid Rock, too.

there went a little of my respect....

Arp2 · Post by **Arp2** » Wed Apr 02, 2008 8:34 pm

Big Media wrote:Second, no song retains immense popularity over 20, 30, or 40 years. It may remain popular with a very finite population---think Christians and their lousy hymns they have been singing for 2,008 years.

I'm no hymn expert, but I think most hymns are in the 80-200-year range. Regardless, they're rapidly going away as more and more churches are using the hundreds or thousands of new songs being written every year. As in radio, 10-100 per year become "in-church hits," if you will, depending on how you want to define that, and will "stick." Hymns are going to all but die with the first half of the Baby Boomers.

However, for the most part, once a song reaches 20 or 25 years of age, pull it and never play it again.

No way....!

I mean, Duran Duran's "Union Of The Snake" is as great as ever!

Your audience will thank you for it and your numbers will increase (on the margin).

Hunh?

By the way, I'm just so sad the thread abandoned Jay's fart analogy...I really thought it had the makings of an all-time great pre-keynote convention presentation!

Had it continued, I was going to bring up the idea of testing farts for airplay, arguing over the most recognizable and representative part of a fart to test, different processing for different farts, adding reverb to the farts or not, maintaining stereo for the realism of the farts or turning it off so that they can be better experienced from farther away, speeding up the farts to make them seem more exciting and make the other stations playing the same farts sound boring, big-sounding farts versus farts that sound more like really cool versions of the average target's farts, the potential use of in-studio farting when popular farters are coming through the area, how well farts would age over the years, and replacing "sweepers" with "wipers" when it comes to imaging.

("Shotguns" would be renamed "blasts," but "stingers" would still be called the same.)

I'd be curious what the MTV of the format would do. I imagine it would start out simply adding the visuals to the big farts that the "Big Bean" companies would be pushing...until, that is, the "fartists" started getting all artsy-fartsy with it. A decade or two later, the farts would be all gone as the channel would consider itself a "lifestyle" network and fill its schedule with reality shows featuring angst-ridden hipsters telling you your farts have polluted the world while theirs don't stink and never have.