Smucker's ad executive dies at 80

[David Paleg]

Smucker's ad executive dies at 80
By LARRY McSHANE, Associated Press Writer Fri Jul 6, 5:00 PM ET

NEW YORK - Advertising executive, author and columnist Lois Wyse, who coined the memorable catchphrase "With a name like Smucker's, it has to be good," died Friday after a long struggle with stomach cancer, her family said. She was 80.
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Wyse died in her Manhattan home shortly after midnight and 18 months after her cancer diagnosis, said her son-in-law, Henry Goldman. During her lengthy career in advertising, Wyse raised the glass ceiling for other working women while counseling clients from American Express to Revlon to one-time Cleveland Mayor Carl Stokes.

She created the advertising slogan that propelled Smucker's from a small Orrville, Ohio, jam and jelly business into an international brand. Her suggestion that a small chain of stores try a new name — Bed, Bath & Beyond — helped expand that business into a retail heavyweight.

Full story at Yahoo news.

[Brad Allen]

With apologies and all due respect to the departed...

I can't hear that phrase without thinking of Chevy Chase and that routine on Saturday Night Live:

"With a name like 'Fluckers'..."


Good Times.

[Waveguide]

....... Willard Scott.......