Worlds greatest free publicity trick

[CoolBreeze]

As this is the time of year when charities come out of the woodwork, I cant help but to think of one that wont... and doesn't have to.

For American companies, one of the goals to get all the free business publicity possible right? After all, commercials and Ads are expensive. If you had a way to incorporate your name into something that would bring you millions of dollars of FREE publicity.. wouldn't you?

Enter "The Ronald McDonald House". Now, I have nothing against this or any other charity that does good work. I'm talking strictly from a business standpoint here.

Whoever came up with this idea is a GENIUS! Think about it: Tie your brand name to a charity that will be in the news, on people's lips, and actually do good things... all for free!

I KNOW there had to be others before McDonalds, but for the life of me I cant think who. If their were, they didnt do nearly as good a job as McDonalds in making the most of the brand.

And what about since? Who else has gone down this same road for the publicity? Anyone? Anyone?