borg Sends Letter To Rally Troops

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Big Media
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Re: borg Sends Letter To Rally Troops

Post by Big Media »

Holy Cow.
What is with this strange new format of one sentence lines?
Just wondering.

Radio is becoming retro to kids these days.
They listen to their portable players and Internet radio.
They hear their favorite songs on their friends MySpace profile pages and their only exposure to old-school music is American Idol's 70s week or something.

HD and Genlock are both on target, here.
Radio, as we know it, will be no more in the very near future.
It is of no interest to the 18 and under demo and it has been gutted too much to be of any real use to the 18 and over demo.
Voice tracking was the beginning of the end.
Voice tracking a station in Huntington, WV, from San Antonio, TX, or from Bloomington, IL, is the end of the end.
Genlock wrote:It will, in the short run, improve bottom line profits.
You are absolutely correct.
It is a very short term fix.
Eliminating the JB Millers, Gary Millers, and even the Derick Levines (shudder) of the FM dial is NOT a long term fix.
I believe part of the reason for WDGGs amazing success is due to them sticking to doing radio the way radio should be.
Let's face it... are you going to listen to WTCR, which is programmed and voiced out of Chicago or someplace, or are you going to listen to WDGG, which is programmed and staffed with people we have been listening to one the radio for years?

Seriously, what is up with the one sentence per line deal? :)
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Re: borg Sends Letter To Rally Troops

Post by genlock »

One line short sentances.
Cadenced delivery, like on tv news.
"Everyone Should be aware that you're just a screen grab away from infamy."
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Re: borg Sends Letter To Rally Troops

Post by cgarison »

Big Media wrote: Radio, as we know it, will be no more in the very near future.
It is of no interest to the 18 and under demo and it has been gutted too much to be of any real use to the 18 and over demo.
The problem is bigger than just middle America. Philly's borg stations are bieng crushed by corporate with the most popular morning drive show in the city being replaced by a feed from NYC. And it has been a relative success so I am sure that more of this is going to happen at Philly's CC cluster.
The first step in a successful revolution is to defeat all competing revolutionaries.
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Re: borg Sends Letter To Rally Troops

Post by Hoosier Daddy »

Big Media wrote:Seriously, what is up with the one sentence per line deal? :)
I got it from genlock.
Genlock is God.

8)
Translators are a Pox on the FM radio dial.
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Re: borg Sends Letter To Rally Troops

Post by Lee »

Big Media wrote:Holy Cow.
What is with this strange new format of one sentence lines?
Just wondering.

Radio is becoming retro to kids these days.
They listen to their portable players and Internet radio.
They hear their favorite songs on their friends MySpace profile pages and their only exposure to old-school music is American Idol's 70s week or something.

HD and Genlock are both on target, here.
Radio, as we know it, will be no more in the very near future.
It is of no interest to the 18 and under demo and it has been gutted too much to be of any real use to the 18 and over demo.
Voice tracking was the beginning of the end.
Voice tracking a station in Huntington, WV, from San Antonio, TX, or from Bloomington, IL, is the end of the end.
Genlock wrote:It will, in the short run, improve bottom line profits.
You are absolutely correct.
It is a very short term fix.
Eliminating the JB Millers, Gary Millers, and even the Derick Levines (shudder) of the FM dial is NOT a long term fix.
I believe part of the reason for WDGGs amazing success is due to them sticking to doing radio the way radio should be.
Let's face it... are you going to listen to WTCR, which is programmed and voiced out of Chicago or someplace, or are you going to listen to WDGG, which is programmed and staffed with people we have been listening to one the radio for years?

Seriously, what is up with the one sentence per line deal? :)
I believe WPAY is stil live/local!

Just sayin'...
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Re: borg Sends Letter To Rally Troops

Post by Big Media »

Lee wrote:I believe WPAY is stil live/local!

Just sayin'...
Good point.
I don't think I have ever listened to WPAY but the same is true for Famous Dave In the Morning's station in Logan. Dave's station, and the one in Olive Hill (102 something) are excellent examples of radio done right with real, live, local, talent.

Top of the Hour national news, local news, local sports, weather, traffic... etc.
Music
Entertaining banter between a couple of LOCAL, well known DJs
Break (containing REASONABLY priced spots voiced by the same station talent which should be affordable to ALL local businesses, not just Big Dandy Furniture and Fred Fraud Davis)
Community events, weather, traffic, etc.
Music

repeat.
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Re: borg Sends Letter To Rally Troops

Post by Arp2 »

Big Media wrote:Seriously, what is up with the one sentence per line deal? :)
Twitterizimafacation.
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Re: borg Sends Letter To Rally Troops

Post by Hoosier Daddy »

Lee wrote:I believe WPAY is stil live/local!
Just sayin'...
WPAY should be commended for it.
They just need to hire a real PD and air talent worthy of being on a Class C signal.

8)
Translators are a Pox on the FM radio dial.
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Re: borg Sends Letter To Rally Troops

Post by AmpedNow »

I refuse to change.
I won't change my writing to one sentence lines.
I won't do this...
Crap.
I just did.
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Re: borg Sends Letter To Rally Troops

Post by sportsvoice »

Hoosier Daddy wrote:
Lee wrote:I believe WPAY is stil live/local!
Just sayin'...
WPAY should be commended for it.
They just need to hire a real PD and air talent worthy of being on a Class C signal.

8)
I assume it's the cheapest air talent they could get. Their sister station in Middletown is on the bird except for morning and afternoon drive.

WNXT-FM is also live most of the day. Nights and weekends are jukeboxed or use liner-card voicetracking.
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