Clear Channel Unveils National Programming PlanAllaccess.com
New Programming Plan
Our programming objective is to increase audience size and engagement across all day parts and all platforms.
Two major programming announcements are coming out of the CLEAR CHANNEL Management Meetings in DALLAS, as the company has unveiled what it calls "a multi-point plan to raise the bar for radio programming across all dayparts and platforms, including online and mobile." The plan includes the expected introduction of national and regional programming in a program called "Premium Choice" that the company says makes proven programming and popular on-air talent available more broadly to local PDs in all markets for all dayparts.
CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN said, "Our programming objective is to increase audience size and engagement across all dayparts and all platforms. At the same time, we face a particularly difficult economy that makes it extremely challenging for some local stations to invest in developing the highest-quality programming and talent. So despite the difficult economy, we see enormous long-term opportunity in investing in things that immediately improve the competitive situation of our stations."
Premium Choice Programming
The long-rumored rollout of regional and national programming appears to be taking the form of what CLEAR CHANNEL is calling "Premium Choice" Programming. According to CLEAR CHANNEL, programmers will have "total choice and flexibility in choosing the Premium Choice programming elements. They can elect large portions, single pieces, or none of the offered programming."
"These improvements have been part of the company's long-term strategy to strengthen its competitive position," added HOGAN. "We're accelerating these pieces because of the undeniable competitive opportunity presented by this market."
Among the Premium Choice offerings are RYAN SEACREST and STEVE HARVEY, based on the evaluation of new PPM-based audience-measurement reports and data produced by CLEAR CHANNEL RADIO's proprietary talent performance tool.
...and when people start bitching that it's all national programming with no local talent...cue this smoke-screen to keep the licenses...
Clear Channel Local Plan Features PSAs, PartnershipsAllaccess.com
In the second sweeping programming initiative out of the current CLEAR CHANNEL Management Meeting taking place in DALLAS is what the company calls a "new level of commitment to local community affairs that will define a new, higher 'minimum level of service' for all markets. The commitment spans five areas: charitable partnerships, public-service announcements (PSAs), local public-affairs programming, local advisory boards, and 24/7 access to station management for local officials." The initiative appears to be offered as a counterbalance to the potential introduction of expanded regional and national programming under the "Premium Choice" program unveiled by the company at the same time (see story above).
CLEAR CHANNEL RADIO Pres./CEO JOHN HOGAN explained, "We are materially increasing our commitment to community programming, increasing our accountability, and broadening our public-service contributions in every local market we serve. We believe when radio focuses on serving local communities, it is radio at its finest."
Included are what the company characterizes as improvements to, and expansions of, existing programs, as well as the launch of entirely new programs. In several cases, the company is expanding the reach of individual market's "best practices" as well as adding new local-service programs.
Translation: They can elect to keep large portions of their current salary by carrying option-1, pieces of their salary, or none of their salary.They can elect large portions, single pieces, or none of the offered programming



