To get noticed, Super Bowl advertisers have to take risks — and sometimes those risks backfire. Bad commercials have led to consumer backlash, harsh words from critics and at least one legal battle between a corporation and the company that created a much-derided ad.
10. Frito-Lay — Dan Quayle ad (1993): For the national launch of Wavy Lays potato chips, much-ridiculed former Vice-President Quayle makes a cameo, with a joke about his inability to spell “potato.â€
The 10 worst Super Bowl ads of all time
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CoolBreeze
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The 10 worst Super Bowl ads of all time
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The Interpreter
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