Looks like things aren't going to be moving as fast as Arbitron first said.
http://ftp.media.radcity.net/ZMST/ARBPPM11-26.pdf
Personal People Meter Next Phase Delayed
Moderators: Hoosier Daddy, The People's DJ, Arp2
-
- Member
- Posts: 707
- Joined: Wed Jul 25, 2007 11:19 am
Personal People Meter Next Phase Delayed
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."
- Zak Tyler
- Lord of Boobies
- Posts: 1616
- Joined: Thu Dec 20, 2001 3:47 pm
- Location: Jackson, MS
- Contact:
looks to me like arbitron can't deliver the sample they've promised. i'd be pissed too, if i were an owner. (not that the diaries were much better)
too bad we didn't have the resources to start a ratings service. looks like the right time to jump in and save the day.
too bad we didn't have the resources to start a ratings service. looks like the right time to jump in and save the day.
I'm not an idiot, but I play one on the radio.
-
- Member
- Posts: 707
- Joined: Wed Jul 25, 2007 11:19 am
From an email alert from allaccess.com
Code: Select all
Arbitron PPM Rollout Delay Comes With Big Cost
In a hastically arranged conference call, ARBITRON CEO STEVE MORRIS admitted that the PPM delay in nine markets will cost the ratings company anywhere from 22-33% in 2008 revenue projections, but it wont impact 2009 projections. The call comes at a time when ARBITRON stock is taking a major hit on WALL STREET.
"We are the CC Borg. Lower your shields and surrender your broadcast stations. We will add your biological and creative distinctiveness to our own. Your broadcast personality will adapt to service us. Resistance is futile."