The Department of Commerce on Monday unveiled its plan to help subsidize the switchover from analog. In the National Telecommunications and Information Administration (NTIA) plan, each household can claim two $40 coupons that they then can use toward the purchase of a set-top box that can translate digital signals so television shows can be viewed on analog TVs.
Analog signals are scheduled to cease February 19, 2009.
Link to the full story
$40 coupons for digital-to-analog conversion
Moderators: The People's DJ, David Paleg
- Ace Purple
- Member
- Posts: 1050
- Joined: Tue Dec 18, 2001 6:26 pm
- Location: Nashville, TN
- Contact:
- Big Media
- Member
- Posts: 2286
- Joined: Fri Oct 14, 2005 12:46 pm
- Location: Cruising I-64
If I were Tivo, I would modify my boxes to do the conversion, which would qualify my boxes for the coupon program. Then I would do a huge marketing push to tell consumers to apply for their coupon and bring it to any retailer for a free (with coupon) Tivo box. The "free" boxes would pay for themselves in subscription earnings.