"The Buzzard" kicked oud out of the nest

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Tom Taggart
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Location: Marietta, Ohio

"The Buzzard" kicked oud out of the nest

Post by Tom Taggart »

Clear Channel is transferring some 71 stations to the "Aloha Trust," in the process bidding Aloha-oh to WMMS "the Buzzard" Cleveland, plus its three other Cleveland Fm's (WGAR-FM, WMJI 105.7 and Mix 106.5).

Clear Channel clear channel WTAM stays in the fold.

Also, the Dayton cluster of stations will go into the trust, as well as the Lima cluster, already sold to Good Radio.

The rationale is that with the transfer of Clear Channel from a publicly traded company to a private company, these markets lose their grandfather status.

Under the old rules using contour overlap, the market was defined by a much larger number of stations. Under the new Arbitron market rules, the market is defined by those stations licensed to the Arbitron market counties, as well as any other stations with a "significant presence" in the market, e.g., some audience share.

Hence Dayton becomes a problem because the Dayton Clear Channel stations will have a significant presence in the adjoining Cincinnati market.
Thereby causing CC to exceed the market limit.

The same situation exists with Cleveland and Akron. The question that arises is why Cleveland and not the Akron-Canton stations (96.5; 97.5, WONE; 98.1; *WRQK 106.1 Canton, and the new 95.9 in North Canton).

*WRQK goes to CC from Cumulus in exchange for several stations in Ann Arbor.
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